The European Lodging Brands Aligning With Digital Nomads
Skift Take
It’s all about the extra touches, as more hospitality companies reposition themselves to capture a younger, more mobile guest. Developers and investors won't be far behind.
Hospitality companies are getting creative in a bid to appeal to digital nomads and remote workers.
Serviced apartment provider Cheval Collection is the latest to shake up its image. Current brands Cheval Residences and Cheval Maison have a slightly more staid, corporate look and feel, but the 40-year old British outfit has launched a new division to capture the attention of younger professionals.
Cheval launched MY Locanda last month with quirky features like a “Wall of Curiosity” so guests can borrow items sourced from the community for the duration of their stay. There are also shared kitchens, co-working areas and meeting rooms.
Investor DealsCo-living isn’t just attractive to digital nomads, Cheval said, as developers and investors were interested in MY Locanda. Building these types of co-live properties is deemed as more affordable, offering a better return on investment. Cheval will offer its new brand and operations on a management ag
