Skift Take

Sales data for this coming summer is trailing just 16 percent behind January 2019. In other words, Brits are ready to holiday again.

Demand for flights in Britain is edging back towards pre-pandemic levels for the key summer holiday period, according to market data that suggests consumers are keen to get away despite the looming cost of living crunch.

Data from travel trends firm ForwardKeys said bookings for the summer were 16 percent behind comparable levels in January 2019, while demand was ahead of pre-pandemic levels for a four-day public holiday in June.

Many consumers are still booking flights at the last minute, benefiting from cheaper offers and allowing them to check whether Covid restrictions have changed.

A spokesman for ForwardKeys said the summer demand was encouraging, with January a key booking month for the industry.

Airlines, hotels and beach resorts have been through a tumultuous two years, slashing costs, cutting staff numbers and scrapping routes, all while taking on huge amounts of debt.

In Britain and elsewhere, they now face one of the bleakest economic outlooks in decades as consumers contend with soaring energy costs, general inflation and higher taxes that come into force in April.

(Reporting by Kate Holton; Editing by Nick Macfie)

This article was from Reuters and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: coronavirus, covid-19

Photo credit: January is a key booking month for the travel industry. Shane Rounce / Unsplash

Up Next

Loading next stories