Intrepid Travel Acquires U.S. Tour Operator Wildland Trekking
Skift Take
The hard-hit tour operator sector is creating opportunities for consolidation, as some savvy players will use travel's recovery to seek out acquisitions to fill significant gaps in their portfolios.
Australian-based tour operator Intrepid Travel announced on Wednesday that it’s buying Wildland Trekking, a U.S.-company specializing in small group hiking tours, in an attempt to make greater inroads in the lucrative North American market.
"We just see it as a fantastic opportunity for us to get more U.S. customers traveling and expose the Intrepid brand in an active and outdoor way," said Intrepid CEO James Thornton.
Financial terms of the transaction were not disclosed.
Intrepid's purchase of Wildland adds 260 trips to its North American portfolio. Prior to the move, Intrepid had offered only 57 tours in the U.S., roughly 5 percent
