Omicron Is Hurting Hotels Most in Europe
Photo Credit: Hotels in European cities like Paris (pictured) have seen the biggest negative performance swings during the Omicron surge. PxHere
Skift Take
U.S. and Chinese hotel performance surged in recent weeks while European properties saw a dive in demand. American and Chinese hoteliers shouldn’t waste time taking a victory lap.
European hotels took a hit from the Omicron variant to start the year while those in China and the U.S. saw impressive gains.
But the strain is still likely to pack a punch around the world.
Hotel performance across Europe is down 40 percent from two years ago, according to the most recent STR data. That compares to Chinese hotels seeing only a 3 percent decline while U.S. hotels, buoyed by the end of the holiday season and New Year’s Eve, were up more than 27 percent. The U.S. may have the stronger number, but this is a major win for China, which ran as much as 45 percent below 2019 levels over the last two months.
China’s hotel performance comeback broke a pattern at the end of last year where European hotels were performing better
