Design The Future Video: Designing for Future Event Experiences

This sponsored content was created in collaboration with a Skift partner.

In this video:

• Designing the future of best-in-class events: A look at how Hubilo designs more engaging events and encourages greater audience interaction across live, hybrid, and virtual environments.

• Changing post-pandemic expectations for attendees: How event planning and strategy has changed as a result of pandemic uncertainty, the emerging skill sets that event planners need to deliver on, and how audiences are seeking more choices when it comes to event attendance and engagement.

• Navigating the balance between virtual and hybrid: A glance at how virtual and hybrid events can enhance the travel industry in areas like purpose-driven design and new technology, especially as planners look to cater to growing consumer desire for features like sustainability and inclusivity.

The pandemic drastically altered the way consumers, businesses, and brands relate to each other, especially when it comes to creating great events and event planning. As uncertainty continues to be an enduring factor, and digitization continues to emerge on the back of new technologies, event audiences are expecting greater choice when it comes to attendance options and how they engage.

In this video from the 2021 Skift Design The Future event, we hear from John Miyoshi, executive creative director, Hubilo, Liesl Perez-Leary, vice president, corporate marketing, Hubilo, and Miguel Neves, Editor-in-Chief, EventMB, about how better designed events can create smoother events and greater audience engagement, and how the latest tech is driving new virtual and hybrid event experiences.