Skift Take

Tours is one of the last great offline sectors in the travel industry, but that cannot last. Changing consumer behavior and new tech is driving disruption in these businesses, the effects of which have only been compounded by the significant impact of Covid-19.

Anyone seeking to understand leisure travel overlooks tour operators at their own risk. Skift Research’s latest report, Multi-Day Tour Operators 2021: Reshaping Supply Chains and Distribution, examines the changing face of this crucial part of the travel industry.

Perhaps no sector has been as badly hit by the pandemic as tour operators, given their intrinsic connection to cross-border travel as well as  human interaction. Based on our research and discussions with over a dozen executives we see an industry on the precipice of major changes. 

This report will focus on the global multi-day tour operator sector with a heavy emphasis on itinerary-based guided tours. We will also briefly touch upon packaged tour sales. Multi-day tours are one of the last truly offline spaces of the travel industry. But that isolation cannot last. This report will cover the structure of this complex and fragmented industry. We see an ecommerce revolution occurring in the next five years that will reshape the way the industry supplies and distributes its products. 

We will also discuss the impact of Covid-19 on the industry and how we see the types of tours offered, and the operators themselves, evolving as a result.

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What You’ll Learn From This Report

  • How the complex supply chain of the multi-day tour industry works and the different kinds of businesses and tours that exist within it.
  • How digitalization is disrupting the industry and where the biggest new opportunities exists
  • How tour operators have responded to the pandemic
  • What we think the new multi-day tour landscape will look like as Covid-19 fades

Subscribe to Skift Research Reports

This is the latest in a series of reports and data products that Skift Research puts out to help you analyze the impact of the coronavirus on the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. You will also be able to access our proprietary Skift Recovery Index and Skift Health Score data and reports.

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