Accor and Ennismore Close on Lifestyle Hotel Brand Mega-Merger
Photo Credit: Paris-based Accor is now a two-thirds shareholder in the new Ennismore lifestyle entity of hotels, restaurants, and a coworking provider. Ennismore
Skift Take
The pressure is on to show a big company like Accor can run cool hotel brands without losing the attention to detail that made them cool in the first place — Ennismore founder Sharan Pasricha's continued involvement is crucial in achieving this.
Two of the largest operators of so-called lifestyle hotels closed Monday on a merger aimed at boosting the brands without losing their curb appeal and cool factor.
Accor, operator of brands like SLS and Morgans Originals, and Ennismore, the company behind brands like the Hoxton and Gleneagles, will jointly operate their lifestyle hotel brands in the new standalone entity that retains the Ennismore name.
Accor is the majority shareholder in the all-share merger with two-thirds of the company while Ennismore founder and CEO Sharan Pasricha will retain a third. Pasricha and Gaurav Bhushan
