12 Can't-Miss Quotes From Skift Global Forum
Skift Take
The global travel industry still faces uncertainty in its recovery. But one thing is certain from all the interviews (and sometimes opposing viewpoints) at Skift Global Forum: How the world travels won't look like it did two years ago.
Skift Global Forum last week generated hours of insightful conversations about where travel is heading after an unspeakable 18 months of despair. The in-person and online event was not without its memorable sound bytes. We've compiled some of those for you here.
"I get a lot of 'How do you feel about all this?' questions. It's semi-joking, semi-not. I usually say I'm 80 percent completely excited and about 20 percent terrified." — Robert Jordan, executive vice president and incoming CEO of Southwest Airlines on his new role.
“We were spending $800 million on a run-rate basis, mostly on Google ads ... and we've now realized we don't have to return to that.” —Brian Chesky, CEO of Airbnb, on how a drastically smaller marketing budget hasn’t impacted traffic to the vacation rental platform
“There is this enabling to prepare for the next great migration, in winning people over in the war for
