Tripadvisor Plus Signs Its First Hotel Chains But Those Missing Are a Bigger Story
Skift Take
Despite Tripadvisor's gains with a few smaller hotel groups, the big chains aren't exactly crashing the gates to join Tripadvisor Plus. Their absence over the long term could threaten the program.
Tripadvisor signed Barceló Hotels, Millennium Hotels and Pestana Hotel Group as the first hotel groups for its new subscription service, Tripadvisor Plus, but notable for their absence are big chains such as Marriott, Hilton, Intercontinental Hotels Group, and Accor.
"Certainly we are having lots of positive conversations with many hotel groups who see the value i
