Some small businesses in Italy might be the beneficiary of support from an unlikely source in their quest to benefit from a surprising rebound in tourism.
Facebook on Thursday announced a programme to promote the digitalization of small and medium-sized businesses in rural villages in Italy in a bid to help them benefit from an expected recovery in tourism after COVID-19 hit.
One of the most popular travel destinations in the world, Italy is easing travel curbs and restrictions on the hospitality sector to help the country recover from the pandemic.
Under an agreement with the Italian Touring Club, Facebook will offer firms located in some 252 rural villages online courses and other digital tools to improve the visibility of businesses such as bed and breakfasts and craft products shops on online platforms.
Italy, which derives some 13 percent of its economic output from tourism, suffered a 64 percent fall in tourist numbers in the first nine months of 2020, according to latest data by national statistics agency Istat.
Copyright (2021) Thomson Reuters. Click for restrictions
(Reporting by Elvira Pollina; editing by David Evans)
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Photo Credit: Houses in a village in Italy's Piedmont region. Megan Mallen / Wikimedia Commons
Marriott CEO Juggles Growth Ambitions With Plan to Go Net-Zero by 2050
Anthony Capuano revealed an an ambitious sustainability plan at Skift Global Forum on Wednesday, which puts a lot of the onus on franchise owners and partners.
Cameron Sperance and Matthew Parsons, Skift | 7 hours ago
Travel Agent Interest Surge Expected in Post-Pandemic Family Travel
Don’t discount the need for travel agents in the future of travel. Two recent surveys show Americans increasingly want to utilize a travel advisor’s services for post-pandemic vacationing.
Cameron Sperance | 15 hours ago
Travel Needs to Get Ahead of the ‘Great Migration’: Strategist Parag Khanna
The media may be spinning a tale of increased nationalism, but that's not what's actually happening. The travel industry's focus must stay on the world's shifting human mobility patterns where it can play a huge role and reap the benefits.
Lebawit Lily Girma | 23 hours ago