Skift Take

Airbnb officials fell in love with the perceived artistry of their TV commercials, which don't have a targeted message. That could produce aftershocks later this year if rivals take advantage.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note:¬†Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week Could Airbnb's until-now underwhelming global advertising campaign, including television spots in five markets, come back to haunt the company later this year? That might be especially true if for some reason rivals like Booking.com and Expedia, which