The impact of Airbnb's new ad campaign seems to be underwhelming to date. But if the idea is to broaden awareness about hosting, Airbnb may be willing to play the long game.
Dennis' Online Travel Briefing
Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.
Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.