Boutique Hotelier Palisociety to Global Giants: We Don’t Need You to Fuel Our Growth
Photo Credit: Palisociety (pictured: Palihouse Santa Barbara) may have found recent growth through an acquisition. But the boutique hotel company has no immediate plans to link up with one of the global giants wanting to get into this market segment. Palisociety
Skift Take
Palisociety sees plenty of growth opportunities in the small, boutique hotel space. The only problem? More of the bigger brands are beginning to see the same benefits of focusing on these properties.
An alternative hotel universe actually thrived — or at least appeared to — over the last year while all operators in the industry struggled with their worst financial year on-record.
Boutique hotels or, using the industry buzz word du jour, lifestyle hotels that blended in with their surrounding neighborhood were hotter than ever. All the major brands seemed to focus what limited growth there was over the last 12 months around these hotels. Accor was on a lifestyle hotel shopping spree when it joined forces with Ennismore, owner of the Hoxton hotel brand, and later partnered with Miami-based Faena in January.
But not every lifestyle hotel operator wants to tie up with a massive, global conglomerate. Los Angeles-based Palisociety sees advantages in staying relatively small in scale.
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“It’s just not our time yet to be
