If You Souffle It, Will They Fly? Airlines Bring Back Hot Meals to Woo High-End Flyers
Photo Credit: One of a variety of JetBlue Mint® meal and beverage offerings, JetBlue has available for its premium passengers with an earthenware mix and match plates resembling what one may have at home. Skift / JetBlue
Skift Take
Some airlines are bringing back hot meals for their premium passengers, but is this all pomp-and-circumstance or will it help rev up sales? People are tired of paying for everything when they fly, airlines need to consider bringing back free food for all if they really want to attract customers.
A year after the novel coronavirus became a pandemic, U.S. carriers are constantly looking for creative ways to entice premium travelers with amenities, bonus miles, and creative culinary offerings.
Let's face it, the global pandemic has changed the landscape of flying and onboard service experience depending on your destination. Gone are the days of free flowing food and beverages on flights. In fact, most global airlines suspended hot meal service in an effort to protect both customers and crews.
Delta, for instance, no longer offers hot towel service and some airlines have also stopped serving alcohol altogether — a lucrative source of income for airlines — opting instead to serve individual bottled waters. Whether or not these changes are temporary or permanent remains to be seen.
But as the industry continues recovering, some airlines are adapting and looking for ways to reward premium customers with a variety of scintillating hot meals, hip cocktails and sometimes mu
