Skift Take

New data from AirDNA show that corporate hosts wield huge power on Airbnb's platform despite the fact that individual hosts make up more than 90 percent of hosting's ranks. Airbnb is empowering the growth of these property managers, but the result could be disenchanted hosts and guests.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.

Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

Learn More

Online Travel This Week Airbnb's strategy since the onset of the pandemic has shifted from striving to be a super brand of travel, with flights and hotels, to being a super band of hosts. Airbnb's current global TV and digital campaign — in which it spent close to $9 millio