Skift Take
Southwest CEO Gary Kelly is a realist who’s been through some tough downturns before. But he is frank about the unique challenges of this pandemic. He’s trying to adhere to some basic business school principles on erasing debt and building cash, while preserving long-held Southwest traditions on taking care of its people.
In November 2020, the inaugural Skift Aviation Forum took place entirely online with speakers and attendees signing in from around the world. Skift Pro members have exclusive access to session videos from the event. You can view this, too: Check out Pro membership options. If you are already a Pro subscriber, log in here.
