Marketing Overseas Business Trips Is Proving to Be an Interminably Hard Sell
Photo Credit: Since the beginning of the pandemic, Singapore has explored ways to circumnavigate restrictions to restart international flights. Unsplash / Victor He
Skift Take
You can't fault FCM Travel for testing the waters with a promotion at this point in the pandemic, but this attempt doesn't look like it will take off.
Marketing slogans are rolling out thick and fast to stimulate demand in the leisure sector, with taglines like Test & Rest and Fit to Travel designed to reassure travelers.
Airlines and airports have also been promoting free tests and medical insurance.
That thinking is now being adopted by the corporate travel sector, with one global agency group, FCM Travel, part of the Flight Centre Travel Group, promoting a financial incentive: its Singapore office is hoping to generate bookings by offering to cover quarantine costs for returning business travelers.
Home Alone
“Fly British Airways Business Class to UK and FCM will pay for your quarantine when you return to Singapore,” the corporate travel agency posted on its website.
Apart from stipulating the airline and ticket class, there are other catches. FCM will only pay up to $1,500 for the accommodation costs incurred by that traveler during their
