Skift Take
Give Tripadvisor credit for its attempts mid-pandemic to diversify its various revenue streams at a time when Google is rising. But the latest push to get price-conscious travelers to book their entire trips on Tripadvisor will be a tough sell.
Editor's Note: This is a new Briefing exclusively for subscribers to Skift Pro.
Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.
