This Is the Most Dire Prognostication on the Future of Airlines … and Travel
Skift Take
"Absolutely no one in the industry, government, capital markets or media is willing to face up to this inevitable reality." Don't say we didn't warn you.
If you think we at Skift — and me personally through my essays and posts on LinkedIn and elsewhere — have been dire and dour about how slow the recovery in travel will happen, how this is a generational break from the past, how we may have already seen peak travel in various parts of it, how much of the demand may be permanently lost, and how long it would take for recovery to come close to pre-Covid levels (maybe a decade, maybe never?), just wait till you s
