Travel Brands Doubled U.S. TV Advertising in July
Skift Take
The most popular travel ads on TV in the United States in July were aspirational, but they also emphasized booking flexibility and low pricing. Pandemic formulations.
Travel brands came back in force to U.S. national TV advertising in July.
National TV advertising spending in the United States among airlines, cities/destinations, cruise lines, hotels, resorts/theme parks and travel websites more than doubled in July to $38.8 million versus June, according to estimates from TV measure and attribution platform iSpot.tv. Importantly, TV ad impressions rose an estimated 88.3 percent to 5.17 billion.
Both categories, though, were still way down compared with a year ago.
When it came to ad impressions, hotels-motels was the most-seen category, and Choice Hotels was the standout in both impressions, and estimated spend at $6.5 million. That came to around 16.7 percent of all travel industry ad spending on U.S. TV in July.
After a humble June, airlines saw their advertising impressions and spend, an estimated $7 million, leap ahead in July with Southwest Airlines leading the charge.
Fox News Trampled CNN
But when it came to a key metric, U.S. TV ad impressions for travel companies in July, Fox News was the most popular TV network, delivering "nearly
