Online Family Travel Club Launched by Wall Street Journal Alums Unbowed by Pandemic
Skift Take
Two journalists have soft-launched a family travel brand called The Expedition. It feels very much born in this moment, given that it's a subscription-based, indie social network.
The middle of a pandemic may seem like an odd time to launch a travel-themed business. But don't tell that to the co-founders of a new online club focused on family travel.
Sara Clemence and Ryan Sager believe the crisis has intensified many parents' desires for travel. Stay-at-home restrictions have fueled interest in planning vacations for a time when societies will have tamed the pandemic. So Clemence and Sager have launched The Expedition, a family travel content site and social network of sorts.
"Family travel is an area where parents do a lot of trial-and-error and are often looking for answers," Clemence said. "But it's a space that's been pretty blank."
The company, based in Brooklyn, aims to capitalize on a few 2020 trends. One is that consumers are growing more comfortable with paying for subscription services — a megatrend Skift pinpointed earlier this year.
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The Expedition is also betting on the growing popularity of "indie social media." More and more people are said to be seeking out online communities that are formed around narrowly defined topics.