Skift Forum Europe Video: The Future of Tourism

This sponsored content was created in collaboration with a Skift partner.

In this video:

• The impact of over tourism and the role Covid-19 has played in deepening consumers’ desire to travel responsibly
• An overview of Red Sea Development Company’s approach to sustainable tourism
• How tourism is a strategic priority for Saudi Arabia and the potential for luxury tourism to be a 1.1 trillion dollar market by 2022
• How the Red Sea Project aims to fuel economic growth and employment opportunities by 2030

The Red Sea Project on Saudi Arabia’s west coast is due to open in 2022. It focuses on “protecting, preserving and enhancing the natural environment” and aims to create a destination that matches the expectations of modern luxury travelers while minimizing any environmental footprint.

Other goals of the project include: zero waste-to-landfill, zero discharge to-the-sea, 100 percent renewable energy and a total ban on single use plastics. To elaborate on the project’s mission, Jay Rosen, Chief Financial Officer at the Red Sea Development Company addressed attendees at Skift Forum Europe 2020.