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Since Skift Airline Weekly‘s launch in 2004, it has delivered the best weekly news and analysis about the airline industry. Both the airline and the media industries over the past 15-plus years have changed dramatically, so in order to better cover aviation we’re improving the way we bring our subscribers their insights every week. The way we consume news and interact with publications is changing fast, and if the past 15 years have taught us anything it’s that the shift to digital is a necessity.
Starting with yesterday’s issue, we are publishing Skift Airline Weekly online rather than as a PDF. We’ve completely relaunched our website, allowing readers to sign in and read the issue on any device — computer, tablet, mobile phone. It’s the same news and analysis, just available whenever subscribers want it and wherever they are.
Thanks to our excellent design and engineering teams, the publication is now easier to read, making the information more accessible to more readers. We’ll be seamlessly integrating multimedia, links to stories we refer to, podcasts, graphics, and tables, giving subscribers our analysis in multiple formats. And all of this will be accessible earlier in the day every Monday.
Here are some highlights:
Read on desktop, laptop, and mobile without pinching and zooming (or giving up) on your PDF. The new version of Skift Airline Weekly was created to make reading it so much easier. Subscribers can open it on their phone while commuting to work, quickly find the sections that matter to them, and zoom in on charts and tables.
One big change: People can read it on their mobile phones. We know that our subscribers typically open on their phone the email that announces each new issue but then need to wait until they get to their desktop computer to actually read it.
Now subscribers don’t have to wait.
Two Ways to Read
We publish Skift Airline Weekly every Monday because we want to give you a place to discover everything you need to understand the week ahead. That’s why delivering a digital version of our weekly package was important to us. The new format allows subscribers to read an entire issue without navigating from page to page. As they scroll down through the issue, they can expand and collapse the sections they want to read, or they can skip forward using the table of contents menu along the top of the page.
If subscribers want to focus on one particular story, they do have the option to click through. They can also share a page from here. Readers who are not logged in can see a small preview of the story.
Moving forward, all issues will be accessible whenever and wherever subscribers want to read them. All subscribers can also access the PDF issues from 2019. Issues prior to 2019 can be requested for a fee.
For the first time, users can search.
Find brands, people, airports, and anything else you are looking for. We currently have summaries for all issues back to 2004. Search will become even more robust as more issues are converted to digital versions in the months ahead.
Added up, these things are a big change for both us and our subscribers. While we tried to make sure everything was working right, we may have missed or overlooked something. Please don’t hesitate to let us know what you think of the changes.