Cultural Experiences Add Competitive Edge to Co-Working: CEO Interview
Photo Credit: The new NeueHouse location inside Los Angeles' Bradbury Building. Creating cultural experiences differentiates NeueHouse from other companies offering co-working space. NeueHouse / Nikolas Koenig
Skift Take
NeueHouse is set to grow and bring its intricate form of hospitality around the world. It turns out creating a truly customized experience for members is a lot of work.
In their race to conquer the global market for co-working, companies like WeWork have expanded around the world while offering a limited set of services to tenants. They are also under financial pressure as a result of offering generic spaces without much differentiation or custom programming.
NeueHouse, though, has taken a different approach to growth as it opens just its third location in Los Angeles' iconic Bradbury Building.
[caption id="attachment_379954" align="alignright" width="280"] NeueHouse CEO Josh Wyatt. Photo: NeueHouse[/caption]
NeueHouse CEO Josh Wyatt, the co-founder of Generator Hostels and former Equinox Hotels chief, thinks upscale co-working spaces with embedded cultural events represent something of an antidote to the norm in the sector. Just don't call your local NeueHouse a co-working space.
"We're not a co-working company, we're an experiential hospitality-based company that provides private members with work space," said Wyatt. "That distinction, a
