The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
While not a fan of the blended noun (staycation, bleisure, Benifer), I must admit that glamping, the melding of glamour and camping, is pretty darn descriptive. Perhaps the understandable word “amalgamation” is part of the reason why luxury camping is expanding beyond its roots in the African safari business and rapidly spreading around the world.
In the United States alone, the glamping market is projected to reach a revenue level of $1 billion by 2024, according to Arizton Advisory & Intelligence. Worldwide, according to Verified Market Research, the industry is expected to reach $4.6 billion by 2026, up from $2.07 billion in 2018.
As On Experience columnist Colin Nagy reports in today’s top story, tented resorts support the growing guest quest for discovery and immersion by providing top-notch accommodations and programming oriented around nature exploration, wellness, and wildlife.
— Laura Powell, Skift Luxury Editor
5 Looks at Luxury
Luxury Tented Resorts Poised for a Post-Glamping Era: A lot of nature-centric hospitality experiences got lumped under the glamping moniker and seemed frivolous as a result. But the space is growing because luxury travelers like the ability to be closer to nature without sacrificing creature comforts.
What Nobu Hotels Sees in the Ascendant Luxury Market in Warsaw: Nobu Hotels is testing out its restaurant-led hospitality strategy in a market where its luxury cachet is less established. Both Warsaw locals and Nobu’s global super-fans will need to buy in.
Qantas, Expedia and Others Eye This Australian Luxury Online Travel Agency: Luxury Escapes, which is expanding next into the U.S. and China, is drawing not just more affluent travelers but potential investors, with Qantas Airways being tipped to be making an offer.
Who Loves Travel Advisors the Most? It’s Millennials, Not Boomers: Emerging destinations and changes in travel styles are fueling a need for human interaction in the travel planning process among younger generations. Companies would be wise not to neglect the human element instead of betting the bank on booking and personalization technology alone.
Hong Kong’s High-Spending Outbound Travel Market Stays Firm: Hong Kong residents are still traveling despite protests that have been going on for six months — or perhaps because of them.
Skift Luxury Editor Laura Powell [firstname.lastname@example.org] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.