Alternatives to Oyo Surface for Independent Budget Hotels in Asia
Skift Take
If Oyo isn’t the answer for budget hotels, then what is? New players such as Zuzu Hospitality Solutions are entering the Asian market, believing they are it. Whether or not that's the case, what's clear is that Asia’s small independent hotels can do with more choices for tech solutions.
New players are surfacing in Asia, and they're attempting to offer better solutions to small independent hotels than Oyo, Expedia, and the software-as-a-service (SaaS) types.
Former Expedia executives set up Zuzu Hospitality Solutions, one such startup targeting two- and three-star hotels. Find out its model in this week's featured article below. And as our Singapore-based Skift Asia contributor Yixin Ng writes, Zuzu offered compelling views why solutions to help Asia’s budget hotels rise from obscurity — and be visible, bookable, enjoyable, and profitable — are still imperfect.
This means there are lots of opportunities to reinvent the market — and that’s a good thing. As Skift has recently reported, it's becoming doubtful whether a model such as Oyo can be sustainable with the kind of sca
