Advances in Cameras Offer Huge Promise for Tracking at Events

The explosion of tech into the meetings and events space has gotten a lot of companies excited, with many looking to invest in emerging technologies such as artificial intelligence and virtual reality. For the most part, though, event management companies are focusing on very basic improvements to data capturing, such as scanning attendee badges before they enter panels. The industry was a black box for so long that even the most simple methods of tracking attendees are a big improvement on the past.

Still, the industry is very much in an experimental stage when it comes to measuring and tracking meetings. It remains difficult to get comprehensive data about attendee movement and behavior, even as the industry funnels more money into tech research and development.

With that said, cameras are emerging as one of the simplest and most effective ways to track events. More than other common tracking methods, such as Wi-Fi and radio frequency, cameras give a highly accurate view of where attendees are at any given time. Still, privacy regulations and public misperceptions about how they’re used is holding the technology back.

Nick Rosier, content and digital director at 2heads, talked to Skift about why the company has begun to invest more heavily in visual tracking methods, and how meeting planners can use them to get the most out of their events.

Check out this story, and many more, below.

If you have any feedback about the newsletter or news tips, feel free to reach out via email at [email protected] or tweet @ikcarey.

— Isaac Carey, Travel Reporter

The Future of Events and Meetings

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Travel Reporter Isaac Carey [[email protected]] curates the Skift Meetings Innovation Report. Skift emails the newsletter every Wednesday.

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