Expedia’s 23-Year Evolution in Online Travel
Skift Take
Expedia has come a long way since its launch nearly a quarter century ago, making acquisitions a key part of its strategy. It will be interesting to see what's next for the company following its sudden leadership shake-up.
Pioneering travel technology company Expedia is undergoing a huge change in leadership, as former CEO Mark Okerstrom and former Chief Financial Officer Alan Pickerill announced their resignations Wednesday. Launched in the 1990s, Expedia soon became one of the first successful online travel agencies, acting as a business model for legions of travel sites that came afterward. We take a look back at how the travel agency grew over the years, expanding into nearly every corner of the travel search market.
October 1996 — Expedia was
