The name change to Trip.com Group is not a bad idea for Ctrip as it increasingly comes out of its shell and becomes a global force in online travel. A catchy domain name, though, doesn't guarantee anything.
The vote came at the company’s annual shareholder meeting in Shanghai on Friday.
Trip.com Group’s shares will start trading on the Nasdaq stock exchange on November 5 under the stock symbol TCOM.
Ctrip’s announcement about the name change, which also mirrors the name of its English-language website, did not detail the tally of the shareholder votes but merely said the special resolution was adopted.
The Trip.com domain has a long — more than two-decade — history replete with business successes and failures.
The new Trip.com Group hopes the name will be a tool in making international inroads.
Photo credit: Ctrip hopes the name change to Trip.com Group will enable it to catch the attention of Chinese and other travelers outside of China. Bloomberg