Grassroots Is Great But Key to Greening of Travel Will Be Big Global Finance
Photo Credit: Elephants roaming in Botswana. Visual Hunt
Skift Take
For all the small steps being taken in travel to improve sustainability, it will ultimately be institutional investors and other big money groups that help the sector navigate and fund a complicated transition into the future.
Against the backdrop of Climate Week NYC and the United Nations in session this week in New York City, a debate is raging about the best way for the travel sector to limit the effects of climate change and its effect on the environment.
Part of that dialogue was that while many hotel chains are banning straws and airports are turning to renewable energy, wider changes in the supply chains and with the business models of travel companies are truly needed to make a difference.
Small efforts do have an impact and are more fully noticed by potential customers, but few leaders in the industry have explained how exactly their businesses will finance important green transition efforts that don't directly contribute to their companies' bottom lines.
This divide was on full display at the World Travel and Tourism Council's Travel & Tourism Climate & Environment Action Forum on Tuesday where leaders from finance, and not travel itself, showed a way forward for the industry as a
