Ranchers Capitalize on Lux Travelers Craving Great Outdoors
Photo Credit: Transition Ranch. Luxury travelers are on the look out for new experiences. Explore Ranches / Jonathan Vail
Skift Take
Even if the product on offer is not traditional, high-end travelers have certain expectations. It's not as simple as slapping the word luxury onto a website.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
As the new and different becomes a much bigger factor in luxury travel, destinations, hotels, and other players are going to have to work harder to make sure that what they deliver hits the spot.
Tents and pop-up shipping containers have made their mark, and now working ranches are increasingly appealing to city slickers who want to reconnect with the land. As our story makes clear, it's not easy or straightforward, and although the expectation levels may be different than for, say, a five-star hotel, the product on
