Surging Demand for Milestone Celebrations Means New Business for Advisors
Skift Take
Despite the opportunity, there are challenges involved in successfully putting together celebration travel. One of the biggest ones is to keep things under control with unwieldy groups, particularly if there is no designated group leader.
As one travel advisor put it, an increasing number of clients want to take the party on the road these days. He was referring to the growing trend of celebration travel: groups of family or friends traveling together to mark a significant birthday, anniversary, or other milestone. While destination weddings have long been part of this, the scope of destination celebrations is expanding in all kinds of directions.
While some of the demand is fueled by an increased number of affluent consumers willing to pay for extraordinary bonding experiences, social media may be another factor. Whatever the reason, celebration travel is a potentially lucrative niche for travel advisors, with possible sources no further away than the existing client base. It’s definitely time
