Skift Take

Despite the opportunity, there are challenges involved in successfully putting together celebration travel. One of the biggest ones is to keep things under control with unwieldy groups, particularly if there is no designated group leader.

Whether you are a home-based travel advisor or you work in a large office servicing high-profile accounts, the Travel Advisor Innovation Report will have you covered with the trends, news, and features you’ll need to stay on top of an ever-changing marketplace.

As one travel advisor put it, an increasing number of clients want to take the party on the road these days. He was referring to the growing trend of celebration travel: groups of family or friends traveling together to mark a significant birthday, anniversary, or other milestone. While destination weddings have long been part of this, the scope of destination celebrations is expanding in all kinds of directions.

While some of the demand is fueled by an increased number of affluent consumers willing to pay for extraordinary bonding experiences, social media may be another factor. Whatever the reason, celebration travel is a potentially lucrative niche for travel advisors, with possible sources no further away than the existing client base. It’s definitely time to ask: What do you have to celebrate?

For more coverage of pertinent issues, click here.

Any suggestions for the coverage you would like to see are welcome. Feel free to contact me at [email protected].

— Maria Lenhart, Travel Advisor Editor

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Skift Travel Advisor Editor Maria Lenhart [[email protected]] curates the Skift Travel Advisor Innovation Report. Skift emails the newsletter every Tuesday. Have a story idea? Or a juicy news tip? Want to share a memo? Send her an email.


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Tags: travel advisor innovation report, travel agents, weddings

Photo credit: A beach wedding on August 15, 2017. Travel advisor are getting in on the action of coordinating milestone group travel for special occasions. RJ /

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