Marriott Executive Takes on New Challenge of Growing Design Hotels Brand
Photo Credit: King-size bedroom at Tsingpu Tulou Retreat in the Fujian Province of southeastern China, a popular boutique hotel in Design Hotels portfolio. Design Hotels
Skift Take
While Design Hotels is not solely dependent on its loyalty agreement with Marriott to bolster its brand, our bet is that growing the number of hoteliers leveraging the partnership will help substantially.
When attempting to grow the brand affinity of a group of small-size hotels with customers, having a rewards partner like Marriott doesn’t hurt.
Design Hotels oversees the digital distribution and marketing for a collection of 316 independently owned boutique hotels around the world. Marriott also owns 74 percent of the company by way of its Starwood acquisition in 2016 — which is publicly traded in Germany.
Former Marriott senior executive Peter Cole has been at the
