The Skift Design Manifesto: Elevating Design Across Travel
Skift Take
In today’s consumer-centric world, where experiences, personal fulfillment, and transformative moments are revered as the ultimate currency, the role of design — in every sense of the word — has never been more important. This is our brief guide to understanding the elevated role of design in the travel industry.
“Design is how it works.” — Steve Jobs
That is what we have set out to do: to define how a modern travel experience should work.
That is what we are going to honor with our inaugural Skift Design Awards, what we hope will become the most aspirational awards in the global travel ind
