Skift Take

Revenue management systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.

It feels like we are at a crossroads. Looking back a few years from now, we might be shocked to see how few hotels practice sophisticated revenue management today. Excel worksheets, heuristics, and gut feeling are still very prominent when it comes to setting room prices and developing a greater pricing strategy. This might all be about to change.

We’re excited to publish our latest research report, which analyzes the hotel revenue management industry, sizing the market and shining a light on the current vendor landscape. Drawing from 20 in-depth interviews with industry execs, we highlight key challenges and opportunities for both b2b vendors and hoteliers.

While this report focuses on a specific aspect of the hotel tech stack, its relevance to other areas of hotel tech and the wider travel industry is clear. As technology becomes more affordable, and machine learning and artificial intelligence are being introduced throughout the industry, analyzing their use and shortcomings is increasingly important.

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What you’ll learn from this report

  • How the revenue management discipline has evolved and where it is today
  • The main revenue management vendors and how their products differ
  • The size and growth opportunity of the revenue management vendor landscape
  • The main opportunities and challenges for the future

Subscribe to Skift Research Reports

This is the latest in a series of monthly reports, data sheets, and analyst calls aimed at analyzing the fault lines of disruption in travel. These reports are intended for the busy travel industry decision-maker. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.

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Tags: hospitality, hotel tech stack, revenue management, revenue strategy, skift research

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