Skift Take
Travel advisors serving the LGBTQ community need to be familiar with norms and laws affecting their clients in destinations around the globe. That doesn't mean banning every unfriendly destination, but does require knowing how to deal with them.
More people are venturing to non-traditional destinations in pursuit of unique experiences, a trend that presents particular risks for LGBTQ travelers, as well as responsibilities for the travel advisors who serve them.
Experts say it is imperative that travel advisors be well-informed on the laws and societal norms of various destinations where same-sex relationships may be frowned on or even illegal.
Although they face barriers, LGBTQ travelers represent a particularly dynamic and lucrative segment. They spend 33 percent more on travel than non-LGBT travelers and travel an average of four to six times annually, according to a report from Community Marketing & Insights, a research firm focusing on the LGBTQ community. [See the report embedded below.]
The report also found that LGBTQ Americans travel internationally more frequently than the general U.S. population. Some