Making Room Service Truly High-End
Photo Credit: Fauchon pastries. The company's first hotel places a big emphasis on in-room dining. Fauchon
Skift Take
Sometimes the best way to succeed is to take a contrarian approach.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
For the last couple of years hotel brands have put a lot of effort into improving their communal areas in a bid to make them more appealing to millennial-minded consumers.
But when everyone is going one way, it can make more sense to go the other. This is especially true for newcomers looking to make a dent in an already crowded market.
For its first hotel, French foodie brand Fauchon has decided to emph