Accor Taps SBE for New Luxury Lifestyle Brand
Photo Credit: The Sanderson in London. The hotel is one of Accor's new House of Originals properties. SBE
Skift Take
Like the other big hotel companies, Accor thinks it has gaps in its portfolio it needs to fill. Let's see if guests feel the same way.
Hot on the heels of Accor’s announcement of a new midscale brand, Tribe, comes another addition to the French hospitality company’s portfolio.
Through its 50 percent stake in SBE Entertainment Group, Accor is launching a luxury lifestyle brand called The House of Originals, the company announced Tuesday.
Both of these launches are not quite as they seem. Tribe is technically an acquisition of an Australian modular hotel company (Accor declined to give a price) and The House of Originals is a tweaked name of the Originals, which SBE picked up when it bought Morgans Hotel Group.
The new soft brand will start out with just four properties — the Sander
