Norwegian Cruise Boss Zeroes In on Higher Prices
Photo Credit: Norwegian Bliss, which commanded high prices in 2018, is shown in Alaska in this promotional photo. Norwegian Cruise Line
Skift Take
Norwegian Cruise Line Holdings CEO Frank Del Rio has been preaching the gospel of higher prices for years now — and practicing what he preaches. For now, it looks like passengers are willing to keep paying up.
After a "breakout" year that saw revenue and profit soar, Norwegian Cruise Line Holdings is keeping the focus on raising prices for its three brands.
Executives said in an earnings call Thursday that demand in 2018 was stronger than expected and onboard spending was "robust" across all source markets and destinations at Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.
And the momentum is continuing: The company entered 2019 with more future business on the books than ever before at record prices. Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings, said the passengers were booking future cruises even earlier than they did a year ag
