Australian Travel Advisors Find That Luxury Clients Still Care About Price


Skift Take

Survey findings about a healthy luxury travel market in Australia demonstrate significant and lucrative opportunities for travel advisors who can meet clients’ lofty expectations while still delivering value.

Despite a subdued economy and weaker Australian Dollar, which has lost more than 10 percent of its value against the U.S. currency since April, a new survey shows Australians are spending big on luxury travel. And travel advisors are reaping the rewards. The Australian Luxury Traveller 2019 survey, conducted by corporate and luxury agency Goldman Group in partnership with AccorHotels, found that 45 percent of well-heeled respondents plan to spend at least $30,000 on travel this year and 19 percent will spend over $50,000. The survey is based on responses from 316 affluent, mature Australian travelers who take up to four international vacations each year. Special Experiences Goldman Group Joint Managing Director Anthony Goldman is not short of examples of big-spending clients. Recent bookings included a multi-generational family cruise costing $350,000. Another family spent $280,000 on an African safari experience including helicopter touring, while a client racked up a $250,