Hyatt’s New Wellness Exec Talks Strategy


Skift Take

As luxury hotel companies work to become spaces for healthy living, we'll likely start seeing more people with "wellness" or "well-being" in their titles take up senior positions.

As hotel companies become more serious about wellness beyond spa offerings and healthy menus, many are creating new positions for executives specializing in the field. Hyatt is one of the pioneers and in August brought onboard Mia Kyricos, who joined as its first senior vice president, global head of well-being, responsible for developing strategies for guest and employee well-being. Before joining Hyatt, she headed up Kyricos & Associates LLC, which provided guidance to wellness-driven hospitality, tourism, and lifestyle companies. Prior to that, she was chief brand officer at Spafinder Wellness, Inc., and worked with Starwood Hotels & Resorts Worldwide, where she developed international spa brands and signature wellness experiences. Skift recently sat down with Kyricos to discuss Hyatt’s vision for wellness. Skift: Wellness is clearly on Hyatt’s mind, with the recent acquisitions of Exhale and Miraval. Tell us a bit about Hyatt’s approach to wellness. Kyr