Jumeirah’s New Brand and 8 Other Hospitality Trends This Week

>>The company is jumping on the luxury soft brand collection bandwagon, too: Luxury Hotelier Jumeirah to Launch Neighborhood-Friendly Brand in 2019

>>Combatting host fatigue is a very real thing, but it’ll probably take a lot more than this from Airbnb to make sure those Superhosts remain loyal: Airbnb Touts One of Its Most Valuable Assets as It Prepares for IPO

>>Boutique American and European hotel brands aim to expand in Asia, but will soon realize it’s more difficult than they imagined, and it’s only going to get harder. Here’s why, and how they can make a go of it: Why Is It Getting Harder for Boutique Hotel Brands to Expand in Asia?

>>Tablet Hotels found itself a world-class strategic buyer to propel its growth. Tablet as part of Michelin will face huge marketing hurdles, and the challenge of trying to reshape Michelin’s legacy guide offerings: Michelin Guide Owner Buys Tablet Hotels to Build a Travel Business

>>The Starwood hack wasn’t the first data breach at a major hotel chain, and it won’t be the last. As the meetings and events sector becomes increasingly digitized, so too does the risk increase when it comes to cybersecurity: Marriott Breach Shows Importance of Digital Security

>>Hotel chains and tours and activities are converging again as Shangri-La Hotels & Resorts and Klook strike a partnership. The deal, following Marriott International’s stake in PlacePass last year, has its potential pitfalls but the upside could be huge for both parties if they can make it go smoothly: Why the Shangri-La-Klook Partnership Isn’t as Odd as It Seems

>>Until recently, Selina has been a glorified hostel operator. Its ambition to provide work-life balance to millennials who travel internationally has been more of a work-in-progress than a consistent offering. Yet massive fresh funding this year will help drive Selina to become one of 2019’s most fascinating experiments in hospitality: Selina Receives $150 Million for Millennial-Friendly Hospitality

>>The acquisition of once-high-flying Tripping.com as a distressed asset was a losing deal for investors. It’s not clear what the payoff will be for HomeToGo acquiring a Silicon Valley rival at vacation rental price-comparison. HomeToGo faces daunting expectations now, having raised $150 million: HomeToGo Buys a Near-Death Tripping in Vacation Rental Rollup

>>Business travelers and commuters may be Amtrak’s bread and butter, but many leisure travelers have decades of warm feelings for its sleeper cars, and the old-fashioned hospitality they afford: Amtrak Sleeper Car Attendant Brings Old-Fashioned Hospitality to the Rails