Green Tourism Sees Greater Opportunity at the High End
Photo Credit: The Bohinj lake in Slovenia. The country is pushing its green credentials. Slovenian Tourist Board / Tomo Jesenicnik
Skift Take
Tourism providers can make big claims about their sustainability credentials, but is anyone really listening?
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Despite the multiple environmental issues affecting our planet, sustainable tourism isn't always a major decision-making factor for consumers.
For plenty of people, it's the last thing on their minds when booking their city break or two weeks in the sun, but plenty of destinations now think it's worth ramping up their green credentials in a bid to boost tourism.
Perhaps this has the most traction at the luxury end of the market. People spending thousands of dollars on a trip are going to be a lot more demanding, and for some, the environmental impact of a hotel, resort, or city will
