Skift Take

Fast mobile data connections will allow event technology providers to do all kinds of cool new things. Event planners should pay attention as 5G begins to emerge in cities around the world and shifts how attendees act at events.

New mobile technology is on the way, and it’s probable that crappy Wi-Fi during an event will become a non-issue.

This week I took a look at the outlook for 5G and the impact it will have on the hotel and event sectors. You’re about to start hearing a lot more about 5G, even if the technology remains years away from hitting the mainstream.

Whether you plan events, run a hotel, or market a destination, it’s important to pay attention to 5G as it slowly gains traction around the world.

We’ve also got the latest on hotel properties trying to play matchmaker and how women of color are using their experiences to help design tours and excursions for others.

If you have any feedback about the newsletter or news tips, feel free to reach out to me via email at [email protected] or tweet me @sheivach.

— Andrew Sheivachman, Senior Editor

The Future of Events and Meetings

What 5G Will Mean for Hotels and Events: 5G mobile internet is coming, but it will likely be years before it is deployed around the world in any significant ways. Travel companies, along with event professionals, should start planning now for a future defined by ubiquitous access to high-speed data.

Hotels Play a Bigger Role as Matchmakers With the Help of Technology: Hotels and dating apps: a match made for the digital age that shows how far hospitality is going to market experiences.

Travel Concierge Offers Empowering Experiences for Women of Color: When Danielle Washington plans trips for busy black entrepreneurial women, she draws heavily on her own experiences. That means taking an inner journey as well.

Around the Industry

Hyatt Quietly Slashes Commissions, Joining Marriott, IHG and Hilton: Hyatt has followed through on its long-rumored goal of cutting commissions for meeting organizers to 7 percent. Which hotel chain is next? 

New Orleans Tourism Agency Engages Minority Business Owners Who Demanded Inclusion: When minority business owners spoke up in New Orleans, the city’s tourism marketing corporation responded by admitting the oversight and hiring a diversity and inclusion consultant. Hopefully these measures will have a lasting impact.

Media Giants Double Down on Events and Activations: Online marketing can only do so much in an era defined by the experience economy and increased spending on activities instead of products.

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Skift Senior Editor Andrew Sheivachman [[email protected]] curates the Skift Meetings Innovation Report. Skift emails the newsletter every Wednesday.

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Photo credit: Attendees at a conference. Meaning Conference / Flickr

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