Virgin Atlantic's Little Red domestic brand was not a success. It seems strange then that the carrier is exploring a bid for a short-haul airline, which has had its own struggles in recent years.
Virgin Atlantic has confirmed it is looking into a potential bid for struggling UK regional airline Flybe.
Flybe put itself up for sale earlier this month when it launched a strategic review of the business, citing “challenges facing the airline industry.” It has struggled in recent years and in October issued a profit warning.
Should Virgin Atlantic’s bid prove successful it would see the carrier re-enter the short-haul market, three years after it scrapped its Little Red brand.
“Virgin Atlantic has a trading and codeshare relationship and confirms that it is reviewing its options in respect of Flybe, which range from enhanced commercial arrangements to a possible offer for Flybe,” a spokesperson for Virgin Atlantic said.
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Photo credit: A Flybe aircraft. the airline is looking for a buyer. Transport Pixels / Flickr