Skift Take

This week in aviation, Iceland-based carrier Wow Air adapts to an increasingly competitive market for low-cost travel. Then, Emirates considers taking over Etihad Airways, which would create the world’s largest airline, measured by passengers carried.

Airline News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines aviation.

For all of our weekend roundups, go here.

>>Wow Air is being squeezed from all sides. It will need to reinvent its business if it wants to survive. The good news is that the company’s founder and CEO, Skúli Mogensen, is willing to take some risks: Onetime Disruptor Wow Air Is Ready for a Reinvention

>>Can Wow Air make it as a standalone airline? We’re not sure. But the airline has some options for its future: What’s Wow Air’s Next Move?

>>An Emirates-Etihad merger makes a lot of sense. Emirates may not be as strong as it once was, but it’s still a well-run global airline that strikes fear into established competitors. Eithad, however, is in rough shape. It could use a makeover: Emirates Looks to Become World’s Largest Airline With Takeover of Etihad

>>This is how competition should work. American, Delta, and United have been poaching customers from discount airlines with their no-frills basic economy fares. Frontier doesn’t like that, so it has come up with a new passenger-friendly policy to try to sway potential passengers: Frontier Lowers Its Change Fees as Competition Heats Up

>>Do business travelers really want one-stop service around the world? Turkish Airlines is continuing its strategy of using Istanbul as a bridge between the East and West, although a lot is riding on improvements to its business class product, whenever they emerge: Turkish Airlines Plans for Growth With Business Travel at Core

>>Turkish Airlines has ambitions to become the go-to airline for travelers flying to and from secondary cities across the world. Its model has worked so far, and it will be interesting to see how it can improve its product while managing to expand its network further: Turkish Airlines’ Biz Travel Ambitions

>>Collinson, the parent company of Priority Pass, made a wise move investing in airport-food-ordering app Grab. There’s plenty to improve about the experience of dining in the terminal: Priority Pass Parent Expands Further Into Dining


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Tags: aviation, Travel Trends, trends roundups

Photo credit: Wow Air's founder and CEO, Skúli Mogensen, is willing to take some risks. Wow Air

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