Skift Take
This week in tourism, we released a deep dive on the evolution of selling tours, activities, experiences, and whatever else you want to call them. We also have in-depth stories on handling hurricanes in the Caribbean and the controversy surrounding the use of influencers.
>>Vacationers want to experience something new and are tired of the same old tours and activities. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business: Tours and Experiences: The Next Great Untapped Market in Online Travel
>>The Caribbean's tourism industry has faced one of the most challenging years in its history. But the silver lining with 2017's hurricanes is that more destinations are now seriously talking about the threat of climate change and have rebuilt themselves stronger as a result: Lessons for Reviving Caribbean Tourism