Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends.

For all of our weekend roundups, go here.

>>Vacationers want to experience something new and are tired of the same old tours and activities. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business: Tours and Experiences: The Next Great Untapped Market in Online Travel

>>The Caribbean’s tourism industry has faced one of the most challenging years in its history. But the silver lining with 2017’s hurricanes is that more destinations are now seriously talking about the threat of climate change and have rebuilt themselves stronger as a result: Lessons for Reviving Caribbean Tourism One Year After Hurricanes’ Devastation

>>Influencers are still getting a chunk of some travel brands’ marketing budgets, but the amount of pull they have over travelers’ trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road: Growing Pains for Influencer Marketing Raise Questions for Travel Brands

>>More than five years after the Blackfish documentary made a splash, SeaWorld is finally facing the music for lying to the public about the impact. In a way, though, the company has been paying a price for years: A $5 million settlement is a drop in the bucket compared to quarter after quarter of lost revenue: SeaWorld, Ex-CEO Agree to $5 Million Settlement in Blackfish Fraud

>>Skift Founder and CEO Rafat Ali sparked some heated debate with a recent story on lessons he’s learned about travel in the six years since he started the company. In this podcast, he riffs with Co-Founder Jason Clampet on uncomfortable observations as well as inspirations: Skift Podcast: Travel’s Tough Truths and Inspirations

>>Given how attitudes over tourism have been boiling over across Europe’s hotspots in recent years, some of the findings in this report, such as residents not wanting tourism numbers to be capped, are very surprising: Some European Cities Don’t Want Tourism Caps Even as Congestion Problems Grow

>>Princess Cruises has a long history and widespread awareness, but the cruise line knows it can’t rest on the past. President Jan Swartz talks about innovation, authenticity, and why diversity in leadership is good for business: Skift Global Forum Preview: Princess Cruises Is Evolving With History in Mind

>>Jack Ezon of Ovation’s leisure business is starting Embark, a luxury agency with an unusual business structure. In this Q&A, Ezon shares how agents can thrive in the digital era, the biggest problem facing the travel industry, and why he hires so many millennials: Skift Global Forum Preview: Why Ovation Is Embarking on a New Elite Luxury Brand

>>We are honored to have Ricardo Rosselló, Governor of Puerto Rico, as our keynote speaker for the Skift Global Forum opening event on September 26. Don’t miss this special evening! Keynote Announced: Ricardo Rosselló, Governor of Puerto Rico, at Skift Global Forum’s Opening Event

>>Only 17 Skift Global Forum seats are still available, and I want you to be there! Join me next week and I promise that you’ll leave invigorated and inspired: Who Will You Meet at Skift Global Forum?

Photo Credit: Tourists in Venice on June 17, 2017. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business. Ekaterina Vladinakova / Flickr