Latin America Meeting Planners Focus on Experience Creation
Photo Credit: A speaker at a TED conference in Brazil. Latin America meetings are focusing on interactivity among attendees and speakers. Flickr / TED
Skift Take
Latin American event planners think that technology will become vital to their efforts in the future. They also know that crafting memorable experiences is necessary to proving the true value of an event to stakeholders.
The last few years have seen a shift in the meetings and event sector towards creating memorable experiences that drive meaningful connections between attendees. Sure, events are always supposed to be memorable, but a stronger travel sector and bigger organizational budgets have led to planners being able focus on creating experiences instead of keeping costs low.
In Latin America, this change has become more pronounced, putting pressure on hotels and meeting planners to create more dynamic events.
The International Association of Conference Centres polled 130 meeting planners in Latin America on their habits and predictions in its recent report on the future of the meetings and events sector.
Technology is taking on increasing importance, more so than even flexi
