The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.

Skift Senior Hospitality Editor Deanna Ting has written a great explainer on the lay of the land at Belmond, after the luxury operator effectively put itself up for sale last week.

Whenever a company launches some kind of “strategic review,” it’s really code for, “we’re selling the business as long as someone meets our asking price,” and there are plenty of potential suitors.

Might Belmond interest big-spending AccorHotels — this would also help with any confusion relating to the Orient Express name — or perhaps Hyatt fancies it?

But any buyers would do well to read the piece all the way to the end, where Melissa Biggs Bradley, founder and CEO of luxury travel planning company Indagare Travel, explains what makes certain luxury brands so special.

Belmond’s hotels and trains are truly iconic, or as Biggs Bradley puts it: “The kinds of places people mark milestones in their lives at … that dig deep into people’s emotional experiences.”

For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

5 Looks at Luxury

What You Need to Know About the Possible Sale of Luxury Hotelier Belmond: Shareholders are no doubt elated, but luxury travelers are concerned. They don’t want Belmond to become another Ritz-Carlton, and get folded into another mega-hospitality giant.

Luxury General Managers on How Five-Star Expectations Have Changed: What better way to discover how luxury travel has evolved than to chat with veterans of the five-star hospitality space?

Minor Hotels Founder Offers Lessons in Bottom-Up Entrepreneurship: Minor Hotels founder William Heinecke has had quite the entrepreneurial journey. As an American expat, he started his entire empire of businesses in Thailand from the age of 17. Here he shares thoughts about the state of hospitality, luxury, and embedding social good into the core of his properties.

Billionaire Cruise Line Owners Are Expanding the Industry: Publicly traded cruise operators are the biggest players in the industry, but super-wealthy owners are finding ways to disrupt the status quo.

Hilton Recycles a Name for Its New Luxury Soft Brand: In hotels, as in fashion, what’s old is new again.

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Skift Europe Editor Patrick Whyte [pw@skift.com] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.

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Photo Credit: The Dogaressa suite at The Belmond Hotel Cipriani, in Venice, Italy. Belmond is conducting a strategic review, which may lead to a sale. Belmond