Examining Personalization for Business Travelers
Photo Credit: Terminal 5 at Heathrow International Airport. Flickr / Mike McBey
Skift Take
In the first entry of the Skift Future of Business Travel Interview Series, we examined the growing promise of personalization and a more consumer-like experience. Stay tuned for more insights from across the sector in coming weeks.
This week we're kicking off a new interview series, examining the trends and innovations that are bubbling up through different cracks in the corporate travel ecosystem.
Serko CEO Darrin Grafton is our subject this week for the Skift Future of Corporate Travel Interview Series, discussing the ways that personalization and consumerization will impact the sector in years to come. It was an interesting conversation, with insights into not just the promise of better booking tools but the pitfalls of too much automation in a space defined by effectively servicing travelers.
We've also got the latest on Sabre's long-overdue distribution partnership with some airlines and how the car rental sector seems to be bouncing back slightly, which could lead to higher costs for business travelers.
Check out these stories, and muc
